Our History
In 2010, social innovators Tom Koutsoumpas and Bill Novelli founded C-TAC to transform the broken system of care for patients and their families living with serious illness.
Their goal was expansive–nothing short of reinventing the practices and financing of serious illness/end-of-life care so that patients and caregivers could access the services and support they needed.
Fast forward twelve years, and C-TAC and its coalition of member organizations continue to transform the healthcare landscape, working with legislators, decision makers, and advocates to find common ground and craft policies that deliver more comprehensive and consistently funded care at scale.
Thanks to their stories and the insights of our first patient advocates, Rev. Diane Smalley, Norma Bauerschmidt, and Shirley Roberson, we learned the wisdom of listening as we work every day to open doors to a future where all Americans with serious illness, especially the sickest and most vulnerable, receive high-quality, person- and family-centered care that is consistent with their goals and values and honors their dignity.
Patient Stories That Inspired Our Founding